ABOUT

Ariane de Melo has been a professional theater actress for twenty years. She draws on her experience in performing arts to connect with audiences around the world. She is truly in her element wherever there is a stage or a camera; a place where she can tell a story. She grew up in Rio de Janeiro where she started her career at an early age. Ariane moved to Hamburg, Germany, on her own, when she was only nineteen. While fighting to fit in a culture so different from hers, and facing depressive times, she still managed to learn the language, become an official member of the German press, have two novels published, and go back to the only thing in the world she truly deeply loves: the theater.

Ariane went to school to study performing arts and graduated once again. Being educated in two countries so different gave her methods a unique signature by mixing the love for details and systems from old Europe with the passion and courage from beautiful Brazil.

Today Ariane is the happy mother of a gorgeous boy, and officially coaches speakers for several TEDx events; as an award-winning playwright and dark fantasy author, she knows all the secrets to captivating storytelling and how to teach others to use their uniqueness to stand out. She has been training experts in public speaking and creating high-profile speakers by helping them get in touch with their creativity and dreams, through the power of acting.

Ariane de Melo has been a professional theater actress for twenty years. She draws on her experience in performing arts to connect with audiences around the world. She is truly in her element wherever there is a stage or a camera, a place where she can tell a story. She grew up in Rio de Janeiro where she started her career in early age. Ariane moved to Hamburg, Germany, on her own, when she was only nineteen. While fighting to fit in a culture so different from hers, and facing depressive times, she still managed to learn the language, become an official member of the German press, have two novels published, and go back to the only thing in the world she truly deeply loves: the Theater.

Ariane went to school to study performing arts and graduated once again. Being educated in two so different countries gave her methods a unique signature by mixing the love for details and systems from old Europe with the passion and courage from beautiful Brazil.

Today Ariane officially coaches speakers for several TEDx events; as an award-winning playwright and dark fantasy author, she knows all the secrets to captivating storytelling and how to teach others to use their uniqueness to stand out. She has been training experts into public speaking and creating high-profile speakers by helping them get in touch with their creativity and dreams, through the power of acting.

HOW IT STARTED

I started on stages at a very early age, but not because my mother wanted it, I did. Like many girls, I was the driving force to play on the stage. I was the one to beg her to take me to places where I could expend my creativity.

My mother tried to stop me many times because she was afraid I might get hurt. She was right. Still, even though show biz is not nice to its children, I couldn't be far from the stage.

It wasn't for the spotlight; it was for the endless possibilities that art gave me. It was for being able to live inside of my imagination without being considered insane. Well, not quite, but a socially accepted way of insanity.

I played on small stages, in state theaters, in schools, on open-air stages, at universities in festivals, on the streets! Altogether, they count over 500 hours of live acting experience, and they shaped me like nothing else.

And though this journey hasn't been the easiest, I would have done everything the same all over again.

How-It-Started-BG-mobile

HOW IT STARTED

I started on stages at a very early age, but not because my mother wanted it, I did. Like many girls, I was the driving force to play on the stage. I was the one to beg her to take me to places where I could expend my creativity.

My mother tried to stop me many times because she was afraid I might get hurt. She was right. Still, even though show biz is not nice to its children, I couldn't be far from the stage.

It wasn't for the spotlight; it was for the endless possibilities that art gave me. It was for being able to live inside of my imagination without being considered insane. Well, not quite, but a socially accepted way of insanity.

I played on small stages, in state theaters, in schools, on open-air stages, at universities in festivals, on the streets! Altogether, they count over 500 hours of live acting experience, and they shaped me like nothing else.

And though this journey hasn't been the easiest, I would have done everything the same all over again.

WHY WOULD AN ACTRESS TRAIN PUBLIC SPEAKERS?

I started training CEOs for presentations while I was still in acting school, in Germany, it means that I have been doing this for about ten years now. It was never my plan to make a business out of it, but I knew I didn't want to act for a living either.

My profession is one of the most beautiful in the world but unfortunately taken for granted. I wouldn't have the life I dreamed of by being an actress, and being honest, I dreamed many times about being an entrepreneur, I just didn't know what to do.

When I started trying out new professional opportunities, I began to attend conferences which led to watching several public speakers. I must confess that I was shocked. The majority of speakers I've seen were great experts but poor at delivering.

Why-Would-Train

That's where The Branding Director was born. I knew I could help many people with my performing arts background and create a business out of it; adding creativity and real stage-storyteller skills to a niche that's in need of innovation.

I managed to join my passion and trained skills with a profitable business idea; it was a dream come true.

Today, there is nothing in the world I'd rather be doing than helping speakers achieve their fullest potential on stage, through the power of acting.

THE DARK FANTASY NOVELS

And So, I write about Darkness

I'm a happy person. I laugh a lot, I listen to loud music, I like to dance and sing, and I try to be at least polite if I can't be nice. So people ask me frequently why would I write about death when I'm full of Life?

Well... I don't see the difference. I see them both as two sides of the same coin.

When I started writing, I already started in the dark scene. I was seven years old.
Back then all I knew was that I felt protected in the dark. And nothing's changed: it feels like home. It's a part of me. As I grew older I found out the reason why: it's because I need death to be near me.

"Oh, my God, You're so creepy"

YES AND NO

Death is a taboo, that's why people blush when I talk openly about it. We don't like to think about death. We ignore it until it's too late.

I can't live like that. I want to be confronted with the fact that life ends so that I can treasure it.
If I keep thinking I'll live forever - as we unconsciously do-, I wouldn't have anything to live for.

It sounds strange to some people, but I need to walk side by side with Mr. Grimm Reaper, so I will go willingly - and without regrets - when he comes for me.

It is as simple as that

THE COSPLAYS

When I first had my novels published, I had no idea how to promote them. The publishing world is crowded, and it's not easy to stand out.

One day, I asked myself what I had that nobody else had to offer? The answer was so easy that I was angry for not thinking of it sooner: I am an actress, and more, I am an actress that genuinely loves her dark side.

That's where they were born: the cosplays.

I started cosplaying my characters as a marketing move to promote my novels, and that was when they exploded.

Standing to your uniqueness is what will get you to stand out. That's what I am here for.

MONETIZE YOUR PERSONALITY

For all the world's a stage...